Audrey Erbes, Ph.D.,
is a global life-science business development and marketing consultant,
industry educator, organization leader and public speaker who originated
several bioscience business development and marketing courses at the UCB
and UCSC Extensions. She has 25 years of managerial experience in the
biopharmaceutical industry including Executive Vice President and
Cofounder of Kowa Research Institute, a biopharmaceutical licensing and
investment subsidiary of Kowa Company Ltd.,
Audrey is committed to nurturing a vibrant life
science professional network needed to maintain a premier workforce that
will keep the Bay Area Cluster’s preeminence in the world. Her personal
mission is to provide working professionals relevant educational and
networking opportunities through her teaching at UCSC Extension, involvement
in program development for the Bio2Device Group, and career coaching and
mentoring of those in “Audrey’s Network.”
Industry
involvements include article “Face to Face with Investors,”
Pharmaceutical Executive,
(June 2003); chair for BIO 2004 panel “The Most Likely Successful
Business Model for Personalized Medicine;” and regular monthly “Audrey’s
Picks of the Month” industry meetings publication.
She now includes the latter, comments about industry events
and career advice in Audrey’s Network Blog.
Current Council
Member of the Bio2Device Group
Past Board
member of the Syntex Syva Alumni Association
Professional
Women’s Healthcare Alliance
Biotech
Entrepreneur to Entrepreneur (BioE2E)
Audrey was named the NCC—Association for Women in Science, “2006 Distinguished Professional” and Professional Women’s Healthcare Alliance (PWHA), “2006 Innovator of the Year”.
In 2007 she received
a certificate of commendation for five years of teaching service at UCSC
Extension in
Through Erbes & Associates, Audrey seeks to use her broad and in depth pharmaceutical experience to fill gaps in marketing “know how” in both newly emerging companies with no marketing staff and rapidly expanding companies with some staff. While emerging companies have the need for experienced, dependable consultants to provide a broad spectrum of functional skills equated with a "marketing voice at the table," rapidly expanding companies need skilled individuals to fill gaps in staff, management and implementation capability.
Her expertise is invaluable to those charged with market research,
strategic planning, product planning and management, technology
assessment, communications, investor relations, business development,
licensing and commercial product development. She brings a strong
background of success in helping scientific staff better understand the
commercial side of the company. This knowledge results in a more effective workflow
between scientists and business professionals.
She offers
one-on-one consulting in accomplishing individual marketing and business
projects in collaboration with company staff.
Examples include:
She also provides onsite courses, seminars and colloquia to develop the staff's applied business and marketing knowledge and skills.
She collaborated with UCSC to introduce the first Personalized Medicine short course.