More than 30 years
Strategic marketing planning and business development, new product planning, opportunity assessment and market research, with global product/category management and launch experience
Identification, assessment and recommendation of products for
development and marketing, for those sourced from company’s own internal
or another licensing company’s product pipeline
Management of company relationships with pharmaceutical development and
licensing partners in support of marketed and/or in development
products—with in country experience in
Broad therapeutic area marketing, business development and drug delivery
experience— pain, CV, respiratory, women’s health, gastrointestinal,
HIV/AIDS, ADHD, addiction and dermatology
2006 Northern California Chapters – Association for Women in Science
“Distinguished Professional” and Professional Women’s Healthcare
Alliance (PWHA) “Innovator of the Year” awards
Organizational and leadership skills in developing strong functioning
management teams
Founded Erbes & Associates, a strategic marketing and business
development consultancy upon leaving Syntex (acquired by Roche). Clients
included Syntex Corporation (post lay off) as well as numerous emerging
Created, planned and organized the first biotech marketing and business
development courses for the UC Berkeley Extension (2002-2005) and then
UCSC Extension where she now teaches 4 courses. Co-developed new UCSC
Ext. Personalized Medicine course initiated in spring of 2006.
Published article “Face-to-Face with Investors” in June 2003 issue of
Pharmaceutical Executive,
chaired panel at BIO 2004 international conference entitled “The Most
Likely Successful Business Model for Personalized Medicine,” and
organized and directed an 8-international speaker symposium and
partnering meeting on June 10, 2004 for 15 Japanese biotech company and
academic executives.
Executive Vice
President and Co-Founder
Cofounded and built 5-person
(a) strategic direction for Kowa on global stage;
(b) identification, evaluation and recommendation of U.S. company-sourced technologies and products in cardiovascular, respiratory, pain, drug delivery, dermatology and ophthalmology areas for potential in-licensing to Japan; and
(c) recommendation of potential investments in and
acquisitions of companies and collaborations as basis for a U.S.
biopharmaceutical business. Aggressively pursued potential company
contacts and “buy side” deals.
Provided strategic marketing and development recommendations to Kowa
management for pitavastatin, a superstatin and their first global
ethical product to be developed and marketed in partnership with Sankyo
and Negma (now Novartis) companies.
Facilitated relationships between the parent company’s management with
Provided opportunity assessments of
Marketing
Director
Researched and prepared SWOT analysis and developed
first marketing plan to position nonprofit in managed care health care
delivery. PPMM operated 14 clinics in
VP of Marketing and Community Affairs
Initiated and led reorganization and development
of first action-oriented Strategic Plan and Marketing Plan.
Director,
International Product Management, Syntex International Ltd. (1992-1993)
Built company’s first international product management department in
concert with redesign of corporate R&D structure.
Directed development of worldwide, regional and national product
programs and workshops for Syntex subsidiary and distributor operating
units for all major products, in order to revitalize sales of already
marketed products and develop strong, globally coordinated new product
launches.
Led development of new organizational systems that improved functioning
of five international departments, resulting in increased effectiveness,
sense of urgency and coordinated activity.
Director of Marketing, Asia/Pacific/Canada Region (1987-1992)
Responsible for creation, development, dissemination
and adoption of regional corporate marketing strategies and management
skills necessary to ensure the success of new product launches by
distributor and subsidiary companies and revitalization of mature
products with an overall increase in company's regional franchise.
Regional management team member with business development
responsibilities, including mentoring and coaching of management.
Played key management role in developing marketing department at new
Japanese subsidiary and directing product development and registration
of new products in collaboration with distributor company partners,
e.g., Daiichi, Otsuka. Was Acting Marketing Head for 2 years,
interfacing regularly with other Japanese distributor companies.
Led Asian/Pacific distributor and subsidiary companies to develop first,
regionally coordinated and highly cost-effective new product launch
campaigns and support for global Syntex products at International
medical meetings held in Asia, e.g., Singapore, Seoul, and Tokyo.
Worked closely with new S. Korean and Japanese subsidiary and
Asian/Pacific distributor companies to develop their professional
marketing capability and achieve greater market share for Syntex’ new
products as a result.
Product Marketing Planning Director and Manager Positions, Syntex
International (1977-1987)
Responsible for researching, developing and
recommending to senior corporate management international: (a)
strategies, positioning, claims, dosage forms, and tactical marketing
programs for products in development, (b) product/business opportunity
assessments for both internally and externally developed new products,
and (c) marketing plans for already marketed products. Was charged by
corporate CEO to build model for global product launches.
Product Manager
and Marketing Research Manager Positions, Syntex Labs, Inc. (1973-1977)
Developed innovative new marketing
programs for flagship product line of oral contraceptives, doubling
market share in the face of its declining market segment. Developed new
market research methods and professionalized department.
B.A., (premed preparation),
Marketing and financial management courses at Stanford Graduate,
Wharton, and
Extensive industry association, company and meeting interaction with
related extensive network of contacts
Foreign languages—German, French, and Spanish; full-time European living
experience—
Information technology competence—Word, PowerPoint, Excel and Internet
searches—both PC and Mac format